The Direct Selling News (D.S.N.) is a well-respected global leader in news and research regarding the Direct Sales, MLM, and Network Marketing. industry. The Direct Selling News has been a well-respected source of information for the modern networker since 2004. Every year Direct Selling News does extensive research to bring us The Top 100 MLM and Direct Sales Companies In The World 2012.
Here is what the D.S.N. found in the industry last year.
- Total wholesale revenue of $66 billion
- The Top 10 companies accounted for $39 billion in sales alone
- More than 43 million distributors/independent consultants joined the industry worldwide
- Companies on the list represented 14 nations—United States (65), Japan (16), Germany (4), Peru (2), United Kingdom (2), South Korea (2), Switzerland (2), Brazil (1), China (1), India (1), Malaysia (1), Mexico (1), Russia (1), and Sweden (1)
- 11 new companies joined the rankings (Southwestern, Vivint, PM-International AG, Enagic USA, Stella & Dot, Thirty-One Gifts, AdvoCare, TriVita, Pure Romance, World Financial Group and Passion Parties.
Through my own research, I’ve decided to give you additional information, not found on the D.S.N. site. Now as you read this information, I need you to understand that these are facts and not my opinion.
The only opinion I will interject is that you should take a second look at joining a company if they are not in at least the top 20 of this list. I can’t say objectively that you shouldn’t join a company that’s not on this list, or in the top 20, because that would be saying that there are no successful start-ups. I am not writing this article to cast a negative light or a dark cloud on any one particular company. I decided to write this article because I get plenty of calls from networkers all across the country, asking me to evaluate their current company,or a company they are considering joining. The list is just one of the tools I use to evaluate a company before I give my stamp of approval ” my opinion”
1. Avon Products Inc.
Country: USA

Believe it or not Avon is the world leader in cosmetics, fragrances and toiletries. Avon’s product lines include Avon Color, Anew, SkinSo Soft, Advance Techniques Hair Care and Avon Wellness.Country: USA
Wholesale Corporate Revenue: $10.3 billion
Marketing Style: Person-to- person
Compensation Plan: Single level and multi- level
Products: Beauty, fashion jewelry and apparel
Markets: 100+
Distributors: 6.2 million
Employees: 42,000
Headquarters: New York, N.Y.
Year Founded: 1886
Stock Symbol: AVP—NYSE
2. Amway

Country: USA
Amway operates under its parent company Alticor, and has maintained its strength in the industry, despite the unfair and negative stigma that has been associated with the company for so many years. Its products includes Artistry cosmetics and skincare products, Nutrilite nutritional products and its flag-ship product SA8.
Wholesale Corporate Revenue: $8.4 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Personal care, beauty and home care
Markets: 80+
Distributors: 3 million+
Employees: 13,000+
Headquarters: Ada, Mich.
Year Founded: 1959
Country: Brazil
Natura is a cosmetics Juggernaut born in Brazil. Corporate social responsibility is one of its core emphases, and its more than 900 products help consultants earn a living. Natura also has operations in Argentina, Chile, Peru, Mexico, France, Venezuela and Colombia.
Wholesale Corporate Revenue: $2.4 billion
Marketing Style: Person-to-person and retail
Compensation Plan: Bi-level
Products: Personal care products and fragrances
Markets: 8
Distributors: 1 million+
Employees: 5,000+
Headquarters: São Paulo, Brazil
Year Founded: 1969
Stock Symbol: NATU3.SA—São Paulo
Country: Germany
Vorwerk is an 80-year-old company based in Germany. Products include household appliances as well as high-quality cosmetics. Vorwerk & Co. KG is a global group that includes JAFRA Cosmetics, which reported sales volume of more than $500 million 2009.
Wholesale Corporate Revenue: $3.58 billion
Marketing Style: Person-to-person and party plan
Compensation Plan: Multi-level
Products: Cosmetics and home appliances
Markets: 61
Distributors: 530,000
Employees: 23,000
Headquarters: Wuppertal, Germany
Year Founded: 1883
Country: USA
Herbalife sells personal-care products, nutritional supplements and weight-management products. Herbalife’s products have been developed by scientists, physicians and nutrition experts, including D. Louis Ignarro, a Nobel laureate in medicine award winner.
Wholesale Corporate Revenue: $2.3 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional supplements, and health/fitness, wellness, personal-care, skincare and weight-management products
Markets: 72
Distributors: 2 million
Employees: 4,000
Headquarters: Los Angeles, Calif.
Year Founded: 1980
Stock Symbol: HLF—NYSEa
Country: USA
Mary Kay Inc. was founded Mary Kay Ash to give women more opportunities.
Wholesale Corporate Revenue: $2.5 billion
Marketing Style: Person-to-person and party plan
Compensation Plan: Single level and Multi- level
Products: Skin-care products and color cosmetics
Markets: 35
Distributors: 2 million
Employees: 5,000
Headquarters: Addison, Texas
Year Founded: 1963
Country: USA
This company all but pioneered the party planning business. Tupperware Brands Corporation is an international direct selling giant of serving and storage solutions for the home and kitchen. Armand Dupree, Avroy Shlain, BeautiControl, Fuller, NaturCare, Nutrimetics, Nuvo, Swissgarde and, of course, Tupperware are the companies brands, to name a few.
Wholesale Corporate Revenue: $2.1 billion
Marketing Style: Person-to-person and party plan
Compensation Plan: Single level and multi- level
Products: Storage and serving products; beauty and personal-care products
Markets: 100
Distributors: 2.4 million consultants; 1,800 distributors
Employees: 13,000
Headquarters: Orlando, Fla.
Year Founded: 1946
Stock Symbol: TUP—NYSE
Country: Sweden
Allthough Oriflame has no U.S. presence, it operates in Mexico and Central America, South America, Europe, Asia and Africa. The company offers a wide range of high- quality beauty products, and is the market leader in their territories.
Wholesale Corporate Revenue: $1.8 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Beauty products
Markets: 62
Distributors: 3.3 million
Employees: 7,000+
Headquarters: Stockholm, Sweden
Year Founded: 1967
Stock Symbol: ODI-SDB.ST—Stockholm
Country: USA
Forever Living is aloe vera, and is the worlds largest grower, manufacturer, and supplier of it. The company offers a complete line of aloe vera drinks, skin care products and cosmetics, as well as a full line of nutritional supplements and products from beehives.
Wholesale Corporate Revenue: $1.7 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Aloe vera drinks, skin care products and cosmetics, nutritional supplements and Forever Resorts
Markets: 142
Distributors: Not available
Employees: 9.3 million
Headquarters: Scottsdale, Ariz.
Year Founded: 1978
Country: USA
Nu Skin Enterprises Inc. is a global direct selling company operating in 48 international markets throughout the Americas, Europe and the Asia-Pacific region. Nu Skin also markets toiletries and fragrances. Nu Skin sells more than 200 products through three distinct brands: Nu Skin, Pharmanex and Big Planet.
Wholesale Corporate Revenue: $1.3 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Personal-care, nutritional and technology products, anti-aging skin care and nutritionals
Markets: 50
Distributors: 760,000+
Employees: 1,200
Headquarters: Provo, Utah
Year Founded: 1984
Stock Symbol: NUS-NYSE
11. Belcorp/L’Bel Paris
Country: Peru
Paris focuses on women. They sell the well-known L’Bel, Ésika and Cyzone brands.
Wholesale Corporate Revenue: $1 billion+
Marketing Style: Person-to-person and party plan
Compensation Plan: Single level
Products: Skincare, fragrance, makeup, body care, hair care
Markets: 15
Distributors: 500,000+
Employees: Not available
Headquarters: Lima, Peru
Year Founded: 1949
12. Primerica

Country: USA
Primerica provides financial products and services, including term mutual funds, variable annuities, life insurance, loans and other services to 6 million clients. The company has been in business since 1977. Primarica was previously owned by Citigroup, and is a publicly traded company.
Wholesale Corporate Revenue: $2.2 billion
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Financial services
Markets: 5
Distributors: 100,000
Employees: 2,000
Headquarters: Duluth, Ga.
Year Founded: 1977
Stock Symbol: PRI—NYSE
Country: Japan
Miki Corporation started out as a textile importer. The company has made millions of dollars selling supplements made from prune extracts, household cleaners, and personal-care items to name a few. Distributors operate in Japan, Taiwan and Malaysia.
Wholesale Corporate Revenue: $969.2 million
Marketing Style: Not available
Compensation Plan: Not available
Products: Foods, cosmetics and household products
Markets: 3
Distributors: Not available
Employees: 270
Headquarters: Osaka, Japan
Year Founded: 1964
Country: USA
Ignite Inc. was founded in Dallas Texas in 2005 by parent company Stream Energy. Stream Energy is a licensed provider of natural gas and electricity, and is the worlds largest direct selling supplier, says the Wall Street Journal. The success of ignite has spawned many copy cats.
Wholesale Corporate Revenue: Nearly $5 Billion since conception
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Electricity and natural gas
Markets: 5 (Texas, Georgia, Pennsylvania, Maryland, and New Jersey. New markets to open every 3 to 6 moths.
Distributors: 200,000 plus
Employees: 275
Headquarters: Dallas, Texas
Year Founded: 2005
Country: USA
With more than 350 products, ranging from personal-care items, cosmetics, household cleaning supplies and vitamins.
Wholesale Corporate Revenue: $879 million
Marketing Style: Person-to-person
Compensation Plan: Single-level
Products: Personal-care products, cosmetics, cleaning supplies and vitamins
Markets: 18
Distributors: Not available
Employees: 1,200
Headquarters: Idaho Falls, Idaho
Year Founded: 1985
Country: Mexico
Omnilife Manufactura is a health ans wellness company that has independent consultants in 23 markets in South America, North America, Central America, Asia and Europe.
Wholesale Corporate Revenue: $750 million+
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Nutritional supplements, weight-management and beauty products, beverages, cosmetics, fragrances
Markets: 23
Distributors: 4.5 million
Employees: 400
Headquarters: Zapopan, Mexico
Year Founded: 1992
Country: USA
MonaVie opened its doors in 2005. The company develops and markets nutritional products from the açai berry and other fruits. MonaVie is designed to provide consumers with everything a person needs to maintain a healthy and active lifestyle.
Wholesale Corporate Revenue: $785 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Foods and nutritional products
Markets: 12
Distributors: 1 million+
Employees: 450
Headquarters: South Jordan, Utah
Year Founded: 2005
Country: United Kingdom
Telecom Plus trades as The Utility Warehouse. Telecom Plus is based in North London and operates a full land-line telephony service, mobile telephony by way of T-mobile, broadband, gas and electricity. Telecom Plus also has a pre-paid MasterCard. Telecom Plus currently has a 20% stake in Opus Energy, a UK business power supplier.
Marketing Style: Person to Person
Compensation Plan: Multi-level
Products: Land-line telephony, mobile telephony, broadband, gas, electricity.
Markets: 1
Distributors: 30,000
Employees: 550+
Headquarters: North London.
Year Founded: 1996
Stock Symbol: LSE: TEP
Country: Peru
Yanbal International was founded in Peru and sells cosmetics, personal-care products, fragrances and jewelry through catalogs and its beauty consultants.
Wholesale Corporate Revenue: $490 million
Marketing Style: Party plan
Compensation Plan: Single level
Products: Personal-care products, cosmetics, jewelry and fragrances
Markets: 8
Distributors: N/A
Employees: 3,000
Headquarters: Lima, Peru
Year Founded: 1967
Country: USA
ACN provides digital phone service, communications bundles with video phone, local and long distance phone service, wireless Internet, satellite TV, and home security. With the next phase of deregulation ACN like many other companies have decided to follow in Ignites foot steps and offer gas and electricity.
Wholesale Corporate Revenue: $553 million
Marketing Style: Person-to-person
Compensation Plan: Multi-level
Products: Telecommunications services (including mobile and video phones), satellite TV and home security
Markets: 20
Distributors: Not available
Employees: 1,100
Headquarters: Concord, N.C. I also found a site that said they were headquartered in Michigan.
Year Founded: 1993
~Terry Massters
My goal is to expose this industry to as many people as I can, and help anyone already involved in this industry to become even more successful than they currently are now. I don’t believe in luck so I wish you all the success you’re willing to work for. If you’re looking for someone to outline a plan for you to follow and someone to help guide you in the right direction so you can get your business moving forward. Click “Want To Work with Terry”



























It’s been three months or longer since you cracked open your starter kit. You’ve run through your Warm market “Family and Friends,” you’ve sponsored a few reps into your business, or not, but nothing more is happening. You’re tired of your sponsors lecture on “do more.” You’ve dumped hundreds of hard-earned income into every how to course you can find, than spent even more money that you didn’t have on the special one on one coaching from a top MLM guru.




Marketing, there isn’t any! They both have to follow the rules as outlined by The FTC, and both have companies featured in the leading publication that is recognized on a global scale. The Direct Selling News
marketers are trying to accomplish this. You stand a better chance of having someone subscribing to your blog, or opting in to an affiliate link, with more visitors to your blog 24 hours a day.
With the allure of the chance at becoming free form the limitations of a job, in a down economy many people are taking a second look at the network marketing industry.